News

SOLE Donates $50,000 and Counting to Big City Mountaineers

Two years ago, SOLE, the maker of premier orthopedic footbeds, socks and sandals, teamed up with renowned mountaineer Ed Viesturs to create an innovative cause-marketing program in support of Big City Mountaineers. Today, SOLE and Viesturs are pleased to announce their program has raised over $50,000 to help get urban youth into the outdoors.

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Viesturs Joins Mountaineering "Dream Team." Joins Eddie Bauer on Launch of First Ascent Product Line

In a bold return to its heritage, Eddie Bauer has joined up with a dream team of mountaineers to build a new line of outerwear and gear called First Ascent. First Ascent combines Eddie Bauers legacy as the original expedition outfitter with the expertise of some of today's most renowned mountain guides and climbers, including Peter Whittaker, Ed Viesturs, and Dave Hahn.

"We've assembled the dream team to design and build the most significant new line of mountaineering gear in a generation," says Neil Fiske, President and CEO of Eddie Bauer. "It doesn't get any better than Whittaker, Viesturs, Hahn and team."

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Ed Guides Elite NFL Group to Rainier Summit

On July 8, NFL commissioner Roger Goodell, Seattle Seahawks coach Jim Mora and Seahawks CEO Tod Leiweke, summitted Mount Rainier (14,410′) as part of the United Way Climb for the Community. Led by First Ascent Guides Peter Whittaker, Ed Viesturs and Seth Waterfall, the team overcame the challenges of physical and mental fitness, high altitude and the unknown dangers on the most extensively glaciated volcanic peak in the lower 48 states. The climb raised $380,000 for United Way of King County’s food and housing programs. Eddie Bauer also supported the cause, fully outfitting the eight-member team in First Ascent gear.

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